We measure in centimetres, not adjectives.
Clearance is a floor plan advisor that happens to sell furniture — pieces selected because they recover a specific square metre in a specific kind of apartment, not because they "feel lighter" or "open the room up".
MARA · APT 36 SQM
MORNING LIGHT · FLAT GRADE
Read this before you read anything else on the site.
I find products for this account through Clearance — that's the brand I work with, and I get a cut when something sells through my links. The photos you see are generated with AI from my visual references, so that's not me in the literal sense, but the spatial logic, the measurements, and the mistakes are real decisions I worked through in my own 36 sqm. I'm telling you this upfront because I'd want to know it. What I won't do is show you a product working in a space that doesn't reflect the actual dimensions — every piece I post here I've run against a floor plan first.
Mara's backstory
Mara signed a 36 sqm lease eight months ago after splitting with a long-term flatmate. She spent the first month proud of it, then pushed a 90 cm-deep sofa against the longest wall and closed off her desk corner entirely.
What changed
She returned the sofa, bought a floor plan app, and became mildly obsessed with centimetre-level furniture decisions. She now documents the fixes — not because she has it figured out, but because she has a running list of what cost her floor and what got it back.
The furniture industry sizes for a 65 sqm floor plan. We don't.
The 26–29 year-old in week six of a 36–42 sqm lease has the same problem as every previous generation of apartment dweller, with one new wrinkle: every "small space" piece they can buy was designed to look good in a 30-second reel of a 70 sqm Scandinavian loft. Generic enough to apply to any small space, which means precise enough for none of them.
Clearance exists because the fix is geometry, not minimalism: the same functions in a configuration that doesn't eat the clearance. Every piece in the catalog is measured against the same 38 sqm reference plan, with the same 94 cm minimum unobstructed swing between any two pieces, before it lists. If it fails the swing test, it doesn't ship.
And because the cheaper alternative is one scroll away, this brand has one job — be specific enough that it can't be confused for the £19 Amazon listing that already failed twice.
The generic "small space" category
- Staged in a 70 sqm apartment dressed down with one chair
- "Space-saving" measured in adjectives, not square metres
- Return policy assumes you'll eat the flat-pack shipping
- Stylist tells you the room "feels bigger"
- One size fits all — fits none of them precisely
Clearance
- Measured against an actual 38 sqm reference floor plan
- Floor recovered is published in sqm on every product page
- 30-day window, we pay return shipping, no explanations
- Spec sheet tells you 94 cm of clearance — or it doesn't list
- Curated for 30–45 sqm. If you have 65, we'll say so
Three commitments. Not values — commitments.
A value is something the brand wants to feel about itself. A commitment is something a customer can hold us to. Here are ours.
Publish the dimension before the adjective.
Every product page leads with measurements: deployed footprint, folded footprint, floor recovered, load rating, kg, litres. Adjectives appear after the numbers, if at all.
Pay return shipping for 30 days, no reason required.
The core fear isn't the money — it's deepening the trap. If the piece doesn't recover the floor the spec sheet claims, send it back. We'll cover the courier and refund within five working days.
Stage a piece in a room that doesn't reflect the floor plan.
No 70 sqm lofts in our imagery. No props for texture. No plants we didn't measure for. If we shoot a corner, it's a 30–45 sqm corner with the actual dimensions we sell against.
STILL LIFE 01 · TAPE / PLAN / HARDWARE